Apr
19
HELP! Solution Design
The SC/SA is a solution designer and an advocate for the client - there are two functions: Pre-sales and
11 min read
Martech
Feb
10
How not to get a job!
Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?
21 min read
Feb
06
Crafting the Future: CRM/CDP Strategies for 2024
Introduction
Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer
16 min read
Jan
06
Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP
For Fortune 5000 companies, the stakes are exceptionally high in harnessing the power of customer data to drive marketing strategies.
14 min read
Dec
28
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
9 min read
Dec
06
DMP, Clean Rooms, CDP: Yada yada yada.
What is the difference between DMP, CDP, and Clean room platforms?
21 min read
Oct
11
Oh No, Data Strategies: For Data-Driven Enterprises
Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.
22 min read
Oct
05
Part 3: Identity Resolution - What is Identity-Driven Marketing?
Identity Resolution - What is Identity-Driven Marketing? Deeper dive into identity resolution to uncover a game changer that revolutionizes marketing personalization strategies in today's era.
14 min read
Sep
18
Part 2: Identity Resolution: A Dive into Technologies and Approaches
A Dive into Martech Identity Resolution Technologies and Approaches for Customer Data Platforms.
17 min read
Sep
09
Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World
Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"
8 min read