Martech stacks and other topics
This site is a lauchpad to explore my background, articles about martech, business, finance, and my career and life experiences. I hope you enjoy the content.

Latest

Apr
19
HELP! Solution Design

HELP! Solution Design

The SC/SA is a solution designer and an advocate for the client - there are two functions: Pre-sales and
11 min read
Apr
15
The Leaky Bucket: ARR(Truth) or NRR(Tell)?

The Leaky Bucket: ARR(Truth) or NRR(Tell)?

I've just gone through a thought exercise based on some questions I get asked about Sales and Customer
11 min read
Apr
04
Why CDPs aren't Personalization Platforms

Why CDPs aren't Personalization Platforms

CDPs are not Personalization Platforms. Stop lying about it.
23 min read
Apr
01
My Journey with Tactical Asset Allocation

My Journey with Tactical Asset Allocation

Many people who know me know I am passionate about how money works. It's the oldest concept on
33 min read
Feb
10
How not to get a job!

How not to get a job!

Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?
21 min read
Feb
06
Crafting the Future: CRM/CDP Strategies for 2024

Crafting the Future: CRM/CDP Strategies for 2024

Introduction Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer
16 min read
Jan
06
Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP

Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP

For Fortune 5000 companies, the stakes are exceptionally high in harnessing the power of customer data to drive marketing strategies.
14 min read
Dec
28
Strategy vs. Tactics: Warfare or Marketing, Oooff...

Strategy vs. Tactics: Warfare or Marketing, Oooff...

In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
9 min read
Dec
06
DMP, Clean Rooms, CDP: Yada yada yada.

DMP, Clean Rooms, CDP: Yada yada yada.

What is the difference between DMP, CDP, and Clean room platforms?
21 min read
Nov
28
Introduction to Standardized Data Models

Introduction to Standardized Data Models

What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?
5 min read