Endorsements

Take a look at fellow colleague's and clients comments about me. Most of the comments are colleagues and Partners. I never solit client comments directly on linkedin. I do have email coorespondence from clients to my managers to illustrate some of the work I have done. If this is of interest, please ask, and I can share those with you.

Career

A small infographic timeline of my career. Before 1997 I served in the US NAVY as an Electronics Warfare Engineer. This would be akin to digital data collection for the military. Very similar to what I do today as a Digital Analytics Marketing expert except for war. Pretty cool, huh?

Top 5 Strengths

StrengthsFinders is a tool I found several years ago that assessed my strengths. It has helped me improve in those areas so I can excel and improve where I am weak. These are my top 5 explained in video format so you can understand my personalty and my value to the teams I workt with daily.

Customer Showcase

The clients I have advised, sold, and worked with while selling Adobe Analytics and other solutions. I am very passionate about helping our clients with their careers to solve their business problems. I have touched well over 1000 of our cusotmers in my career at Omniture and Adobe. Too many, frankly, to list them all..

 

Stephen (Steve) Hammond

Sr. Director, Marketing Cloud Product Management & Technical Marketing at Adobe


“Travis is bright and driven to succeed. He has an entrepreneurial spirit that works in favor of him and any project he tackles, or any company he works with or supports. His creative strategies for problem solving allow him to approach a situation and turn it into an opportunity. I had the good fortune of working with Travis in Internet Marketing solutions for technology and services at Omniture. Travis was a leading force and direction in optimizing not only the marketing and sales communication, but also in coming up with new ways to use the technology and deliver better results for customers and for the company. It was always clear that when Travis engaged with a prospect or business opportunity that it would be handled professionally and was in the best possible care. Travis succeeds because he is an innovator, professional, kind, and driven to win. I hope I continue to have opportunities to work with Travis as our paths cross, and highly recommend him across the technology field.”

 

Derek Bryce

V.P of Sales, Adobe Target (colleague)


“I have worked with Travis Giffin for nearly four years now at Omniture. He has always been an exceptional Digital Marketing expert. His solutions knowledge far exceeds the majority of individuals I have worked with previously. He never passes up an opportunity to provide valuable information to the entire team or to help an individual with a specific question or request. His responses are always very thorough and helpful. I get the impression that he enjoys his job and it is something he is very passionate about. I would highly recommend him for any Digital Marketing role he was interested in pursuing.”

 
 

Don Cash

VP Inside Sales and Account Development at Adobe (colleague-managed you indirectly)


“I had the unique opportunity of building a sales team from 2 reps to 17 in less than a year. Travis Giffin was one of the key reasons my team was able to successfully ramp up quickly and close record revenue. This task was not insignificant. Travis worked 16 hour days and at least 6 days per week if not 7 for over 2 years with no complaints and eye on the revenue goal! He has an amazing ability to teach, lead, discuss and present our products according to the audience. Technical for techies and High level business to CXO level. I owe Travis for hitting our numbers! I would not hesitate to hire Travis in any management role he is being considered for. He is a great leader and balances Strategic with Tactical extremely well. Excellent planning skills balanced with solid execution. What more can you ask for in a manager?”

 
 

David West

Principal Solutions Consultant, Adobe (colleague)


“I have worked with Travis for almost 15 years. Travis, is an exceptional team member for any team. What makes Travis special as a Solution Consultant/Sales Engineer is his great knowledge of both business, which allows him to understand his clients' needs and requirements, but also his keen knowledge of the technologies that drive business. His presentation skills are strong in both small and large venues. His brilliance shines in taking something that can be perceived as complex and making it very simple to understand and easy to adopt. His is attention to detail and thirst for knowledge is next to none. He will be the quickest member on the team to adapt to new technologies and will quickly become an expert. His integrity, care for his team members, and desire to do right for all members involved in his deals make him a leader on the teams he is part of. The type of guy I will continue to recruit where ever I may be working.”

 
 

Justin Foster

Founder, Video Commerce Consortium, Co-Founder, Liveclicker (business partner)


“First off, I'm really honored to write a recommendation for Travis. We've collaborated over the years while Travis was at Omniture and I at WhatCounts. Travis has the rare gift to speak intelligently, concisely, and eloquently both to technologists and marketers on the business side. He has a strong grasp of technology plus a technical background, coupled with broad exposure to digital marketing issues and solutions from both a tactical and strategic perspective. He's intelligent, humble, friendly, and he has been a great collaborator over the years. I'm really proud to be associated with Travis.”

 
 

Doug Andersen

Senior Manager, Business Intelligence and Analysis at Getty Images - (client)


Top qualities: Great Results, Expert, High Integrity
“I first met Travis when our company was going through an RFP process for a new web analytics solution. He was the sales engineer for Omniture and from the first meeting it was apparent that he had that rare skill of being able to communicate clearly with different departments in terms and language that made sense to them. He could discuss analytics as part of general business strategy with our senior executives, talk about campaign ROI with our marketing folks, and turn around and give our IT team the technical details they needed to make them feel comfortable their solution would play nicely with our website. We set up some detailed use cases and asked the RPF vendors to provide details on how they could address those specific (somewhat custom) needs. Travis flew back from a business trip in Asia and spent the weekend putting together a blockbuster document that, no exaggeration, sealed the deal for us. Years after our purchase decision, Travis continues to check in on a regular basis, answering questions and being an advocate for us within his company. Knowing Travis, his next role should be something that projects leadership and possibly management capability. I would highly recommend him for these next career level roles.”

 
 

Carole McCluskey

Chief Information and Technology Officer (CIO/CTO), OuterWall (RedBox)


“I first worked with Travis at CapitalStream so when I was building a pre-sales consulting organization at SchemaLogic, he was the first person I called. What makes Travis stand out is his exceptional situational fluency which I’ve seen displayed in both consulting and solutions design situations. He has an uncanny ability to see things that others miss. Another significant and often overlooked trait that Travis displays is his incredible kindness and desire to do what is best for his clients, co-workers and friends. I would not hesitate for even a moment to work with him or recommend him to one of my clients.”

 
 

Chris Maciel

Director at Automated Financial Systems (AFS) - (colleague)


“I have known Travis for fourteen years and have collaborated with him on challenging business issues. While we no longer work directly as colleagues, I frequently contact him for insights and ideas. I am confident that Travis represents a talented asset to any company or organization. He possesses the expertise to blend the tactical with strategic and easily convey those ideas via his leadership skills. His business acumen is complimented by a strong technical background and the ability to design and implement complex enterprise systems. I would highly recommend him for a senior leadership/management role within an organization who seeks someone who is passionate and dedicated to his work. Please contact me directly if you would like to chat more and have me provide a direct reference."

 
 

Bennett Payne

Sr. Strategic Account Executive & Trusted Advisor at Adobe Systems Inc. - (Team Partner/Friend)


“Travis and I worked together for almost two years while at Adobe. As my Solutions Consultant, he was responsible for evangelizing the technical virtues of the Adobe Digital Cloud offerings to the Fortune 50 clients we supported. We were one of the top Sales teams at Adobe globally. If I had to choose but three reasons why I believe we were so successful as a team, I would say...

  • Travis never talked about technology for the sake of talking about technology. He made sure that even the most technical discussions led to solving business challenges.
  • Few are as technically current as Travis. We never walked into a meeting unprepared. Most clients wanted to hire him away from Adobe just on his technical prowess alone.
  • Passion. And tons of it. Passionate about solving problems. Passionate about collaborating with extended teams. Passionate about the technology. Passionate about our client's success.

Travis and I have spent thousands of hours working side-by-side in the trenches. Together we've signed on some of the largest brands in the history of Adobe. Not only would I work with him again, but I consider Travis a personal friend.”

 
 

Jonathan Bowman

Principal Account Manager (Colleague)


“Travis was instrumental in establishing the first Adobe SaaS contract at AT&T, coming in at $15 million dollars! It was one of the largest competitive replacements of our competition’s Webtrends install. AT&T always made the comment that we hire very smart people and we want to manage things ourselves in an on premise solution. Travis was not only able to overcome that large objection with his in depth knowledge and positioning of the Adobe Solutions but he brought an in-depth industry knowledge to the table which is what the clients desire. In the end, Travis was able to overcome all objections and establish Adobe Analytics as the path forward and set up the perfect storm where he provided the necessary technical and industry air cover for the complex negotiation. What I value about Travis is that he brought different roles into the deal very early, including myself, and positioned us to aid him in his efforts. Once the deal was signed it was therefore a seamless transition using the Adobe Value Framework. Not only did Travis win the technical objectives of this deal but he set up the team for future opportunities. Travis is recognized as a visionary and thought leader, and someone whom I would call upon as a mentor for all Adobe solutions and how they can provide value to our potential and current customers.”

Career Timeline

 

These are my top 5 strengths based on the StrengthsFinders Assessment

The StrengthFinders Assessment suggests that the most effective people are those who understand their strengths and behaviors. It enables you to develop strategies to meet and exceed the demands of daily lifes, careers, and family.
Of the 34 themes measured, these are my "top five", in maximizing my talents that lead to my and associates successes. By focusing on my Signature Themes, separately and in combination, I can identify my talents, build them into strengths, and enjoy personal and career success through consistent practice and performance.

Click on the little DOTs to the left

 

My Achiever trait helps explain my drive. It describes my constant need for achievement.

 

My intellection trait means I like to think. I like mental activity. I like exercising the “muscles” of my brain, stretching them in multiple directions.

 

My input trait means I am inquisitive. I collect things. I might collect information — words, facts, books, and quotations. I am an information sponge.

 

My Analytical trait challenges other people: “Prove it. Show me why what you are claiming is true.” I do not want to destroy other people’s ideas, but I do insist that their theories be sound.

 

My Discipline trait means my world needs to be predictable. It needs to be ordered and planned. I instinctively impose structure on my world. I set up routines and focus on timelines and deadlines.